Press Release: 1% for the Planet Membership


For more information, contact:
Cate Starmer, 1% for the Planet
+1 (802) 861-0460

Plaid Pinecone LLC Announces Membership with 1% for the Planet

Portland, Oregon, March 8, 2018 – Plaid Pinecone LLC joined 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations focused on the environment.

"Our member companies have donated more than $175 million to our environmental nonprofit partners to date. Currently, only 3% of total philanthropy goes to the environment and, only 3% of that comes from businesses. The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes. Our members lead with purpose and commitment, characteristics that consumers support. We're excited to welcome Plaid Pinecone LLC to our global network," says Kate Williams, CEO of 1% for the Planet.

“Plaid Pinecone became a member of 1% for the Planet because we support responsibility and philanthropy toward environmental causes. Toxification of land, water, and air affects the health of everyone. We want to take care of the planet and encourage others to do the same. We support efforts to ensure future generations can enjoy the outdoors,” Alisha and Michael Churbe, Managing Partners of Plaid Pinecone.

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved nonprofit environmental organizations in the network. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.

About 1% for the Planet
1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. We recognize that the current level of environmental giving - only 3% of total philanthropy - is not enough to solve the most pressing issues facing our planet.

Through our business and individual membership, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. We advise on giving strategies, we certify donations, and we amplify the impact of the network.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $175 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 1,200 member businesses, a new and expanding core with hundreds of individual members, and thousands of nonprofit partners in more than 60 countries. Look for our logo and visit to learn more.

About Plaid Pinecone

Plaid Pinecone is an outdoor-inspired lifestyle blog and handcrafted personal care provisions company. Our company is about journeys, experience and philanthropy, not just profit. Plaid Pinecone is a unique type of company that uses business as a force for good and supports communities, workers and the environment.